Scout vs BrightLocal
BrightLocal is the leader in local SEO management. Scout adds AI visibility and voice search to your local picture—showing you everywhere customers discover your business, not just Google Maps.
Competitor site: brightlocal.com
At a Glance
| Feature | Scout | BrightLocal |
|---|---|---|
| AI Engines | ✅ ChatGPT, Claude, Perplexity, Gemini | ❌ |
| Google SEO | ✅ | ✅ Local SEO |
| Local Maps | ✅ Google + Apple Maps | ✅ Google Maps |
| Voice Search | ✅ Alexa, Siri, Google Assistant | ❌ |
| Google AI Overviews | Coming Soon | ❌ |
| Starting Price | $89/mo | Custom / quote-based |
| Best For | Multi-channel visibility tracking | Local SEO management |
The Key Difference
BrightLocal is the leader in local SEO management. Scout adds AI visibility and voice search to your local picture—showing you everywhere customers discover your business, not just Google Maps.
What Scout Tracks That BrightLocal Doesn’t
- AI engine visibility - Track ChatGPT, Claude, Perplexity, and Gemini coverage.
- Voice search monitoring - Understand how assistants answer customer questions.
- Apple Maps visibility - Monitor visibility beyond Google Maps.
What BrightLocal Offers That Scout Doesn’t
- Citation building - Manage local listings and citations at scale.
- Review monitoring - Track and manage local reviews across platforms.
BrightLocal is ideal for agencies and teams that live in local SEO operations and citation management.
Choose Scout If You…
- Need AI, SEO, Maps, and Voice visibility in one dashboard
- Want Apple Maps visibility in addition to Google Maps
- Need visibility insights beyond local SEO
- Prefer transparent pricing for visibility tracking
Choose BrightLocal If You…
- Need deep local SEO operations and citation management
- Review monitoring is a core requirement
See Your Total Visibility Score
Check how visible your brand is across AI, Search, Maps, and Voice.
Check Your Visibility