Scout vs Otterly
Otterly is laser-focused on AI search monitoring. Scout tracks total visibility across every channel customers use—AI answers, Google search, local maps, and voice assistants.
Competitor site: otterly.ai
At a Glance
| Feature | Scout | Otterly |
|---|---|---|
| AI Engines | ✅ ChatGPT, Claude, Perplexity, Gemini | ✅ ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode, Copilot |
| Google SEO | ✅ | ❌ |
| Local Maps | ✅ Google + Apple Maps | ❌ |
| Voice Search | ✅ Alexa, Siri, Google Assistant | ❌ |
| Google AI Overviews | Coming Soon | ✅ |
| Starting Price | $89/mo | $29/mo (Starter) |
| Best For | Multi-channel visibility tracking | AI-only visibility monitoring |
The Key Difference
Otterly is laser-focused on AI search monitoring. Scout tracks total visibility across every channel customers use—AI answers, Google search, local maps, and voice assistants.
What Scout Tracks That Otterly Doesn’t
- Traditional SEO rankings - See Google rankings alongside AI visibility metrics.
- Local Maps visibility - Track Google and Apple Maps results in the same dashboard.
- Voice search tracking - Monitor how assistants answer questions about your brand.
What Otterly Offers That Scout Doesn’t
- Broader AI platform coverage - Adds AI Mode and Copilot tracking for AI-first teams.
- Global AI monitoring - Supports 50+ countries for multi-region tracking.
Otterly is a strong fit if AI visibility is your only priority and you already cover SEO and local elsewhere.
Choose Scout If You…
- Need AI, SEO, Maps, and Voice tracking together
- Want a single dashboard instead of multiple tools
- Care about voice assistant visibility
- Need local map visibility alongside AI insights
Choose Otterly If You…
- Only need AI search visibility monitoring
- Need multi-country AI tracking at a lower entry price
See Your Total Visibility Score
Check how visible your brand is across AI, Search, Maps, and Voice.
Check Your Visibility